Archive for March, 2008

Interchanges.com Featured in the Jacksonville Business Journal

Posted on March 27, 2008. Filed under: Conversion, Email Marketing, Google, Interchanges.com, Internet Marketing, Search Engine Marketing, Search Engine Optimization | Tags: , , , , , , |

See and be Seen

Businesses large and small can improve their bottom line by improving their Web search ability.
By Dolly Penland – Correspondent
There are an estimated 1.17 billion people regularly using the Internet nowadays, according to the research Web site, InternetWorldStats.com. That means small businesses really can sell their wares locally and globally – if potential [...]

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Internet One Step Closer to Staying Tax Free

Posted on March 27, 2008. Filed under: Interchanges.com, Internet Tax | Tags: , , , , , , , , , |

by Nick Gonzalez
source:http://www.techcrunch.com
The House of Representatives has passed legislation (402-0) extending the moratorium on state Internet access taxes for seven years out to 2014. The bill, set to expire Nov. 1st, has already passed through the Senate last Thursday, leaving final approval up to the President.
While the House bill was three years longer than the [...]

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Five Ways to Use Email to Close the Sale

Posted on March 27, 2008. Filed under: Conversion, Email Marketing, Interchanges.com, Internet Marketing, Search Engine Marketing, Search Engine Optimization, Website Design | Tags: , , , , , , |

source:www.icontact.com
by Ron Evans
Email marketing, like any other form of marketing, is designed to lead to an actual sale. This article concentrates on how to create 5 types of emails that result in an immediate sale. Please note that all of these techniques require that some sort of relationship already be established with the recipient, either [...]

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Can You Afford Not to Optimize Your Site?

Posted on March 27, 2008. Filed under: Email Marketing, Interchanges.com, Internet Marketing, Search Engine Marketing, Search Engine Optimization | Tags: , , , , , , |

by Lisa Wehr
If your responsibility is to increase online revenue, you’ll need the right resources.
Investing in a search engine marketing campaign is like spending money on any other type of marketing. The costs parallel the challenges, and everyone’s challenges are different.
The scope of search engine optimization and marketing is extensive in regards to application and [...]

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Add a Human Touch to Your Website

Posted on March 27, 2008. Filed under: Interchanges.com, Internet Marketing, Site Greeter, Website Design | Tags: , , , , , , , |

From: E-Commerce Times By: Dean Cruse
Why aren’t more people making purchases online? Hint: A little human interaction on your Web site may close the sale.
Despite consumers’ growing acceptance of doing business online, e-commerce still tends to be an unprofitable sales channel for many. Yes, people come to e-commerce sites and [...]

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Combining Email Marketing with Web Marketing

Posted on March 25, 2008. Filed under: Email Marketing, Google Ad Words, Interchanges.com, Internet Marketing, Pay Per Click, Search Engine Optimization, Website Design | Tags: , , , , , |

by Ron Evans
Email marketing is incredibly effective at maintaining customer loyalty, as well as converting interested prospects into customers. However, for the acquisition of a new prospect, email marketing may not be the most ideal method due to the proliferation of unwanted offers. So how do you get these [...]

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Search Engines vs. Yellow Pages

Posted on March 25, 2008. Filed under: Interchanges.com, Internet Marketing, Search Engine Optimization, Website Design, Yellow Pages | Tags: , , , , , |

I didn’t write this but I thought it was very interesting:

4 Secrets Why Search Engines Beat Yellow Pages in Local Advertising

Ease of Use – People do what is easy. Access to the Internet via work, home, or any library has truly made getting online [...]

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Are you LinkedIn?

Posted on March 25, 2008. Filed under: Interchanges.com, Internet Marketing, LinkedIn, Social Media, Social Networks | Tags: , , , |

What is LinkedIn you may ask…
LinkedIn is an online network of more than 13 million experienced professionals from around the world, representing 150 industries.
When you join, you create a profile that summarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, [...]

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Top 10 Email Marketing Tips

Posted on March 25, 2008. Filed under: Email Marketing, Interchanges.com, Internet Marketing | Tags: , , , , |

#10 Build Your List at Every Opportunity
Build your list at every opportunity you have. If you have a retail location, add a point-of-sale sign up form. At conferences or events, ask everyone you speak with if you may add them to your list after you exchange business [...]

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