Archive for April 2nd, 2008

Optimizing Social Media Landing Pages

Posted on April 2, 2008. Filed under: Facebook, Google, Interchanges.com, Internet Marketing, Mobile Media, MySpace, MySpace Media, Search Engine Marketing, Search Engine Optimization, Social Media, Social Networks, Website Design | Tags: , , , , , , , , |

by Jason Mendez
Last week on Search Engine Land Neil Patel raised the idea of creating custom landing pages for Social Media. I’m all for it. I’ll try to build on Neil’s ideas and add my thoughts on optimizing this type of landing page.
SMO Success Metrics
One problem people have with [...]

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Launching a Brand from Social Networks

Posted on April 2, 2008. Filed under: Facebook, Google, Interchanges.com, Internet Marketing, Mobile Media, MySpace, MySpace Media, Search Engine Marketing, Search Engine Optimization, Social Media, Social Networks, Website Design | Tags: , , , , , , , , , , , |

Caitlin Brunell, daughter of football legend Mark Brunell, is the reigning Miss America’s Outstanding Teen, who just happens to have a pretty outstanding goal for herself. Caitlin started a charity called Caitlins Closet, an organization that supplies prom and pageant gowns to young ladies who may not have been able to [...]

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What is Marketing Optimization? Testing, Targeting, and Behavior

Posted on April 2, 2008. Filed under: Conversion, Google, Interchanges.com, Internet Marketing, Search Engine Marketing, Search Engine Optimization | Tags: , , , , , |

Source: Unknown
It is the Year of Optimization. The recent acquisition of TouchClarity by Omniture is yet another confirmation of an intense surge in interest in technologies that make computers sell better to people.
But what in the world *is* optimization?
As a matter of disclosure I am not a PhD. My ADD is a strong [...]

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Business without Borders, Small Companies Can Go Global, Too

Posted on April 2, 2008. Filed under: Interchanges.com, Internet Marketing, Website Design | Tags: , , , , , |

Dolly Penland, Correspondent
No longer does a company have to be a giant multi-national conglomerate to take advantage of the world marketplace. As technology has made physical location increasingly irrelevant, many more small businesses are finding they can do business globally just as well as they do locally. “Whether the client is [...]

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