Interchanges.com offers Social Marketing Strategies
While some companies are spending advertising dollars on radio spots and newspaper print ads, a new and innovative wave of marketing is taking America by storm. Social marketing through social networking sites such as Myspace have made the future direction of advertising, a present reality.
One in four Americans are in the MySpace community and on average 300 thousand new members sign up daily. Interchanges.com offers solutions for your business with social marketing strategies that will increase revenue streams and your bottom line. Social networking sites are designed to lure the specific consumer in a clients target market. The web page is used to attract “friends” to join your network. Once you have accumulated large quantities of friends, you can reach out to them with comments, blogging and mass bulletins. This puts a “heartbeat” behind a web page, reaching out to the consumer without throwing an advertisement in their face. They now choose to befriend you and in return you can offer them specials, and incentives that only they can receive by being a part of your social site. Your friends can send you messages asking questions about your site and pass along your profile to their friends.
O’Steen Automotive group in Jacksonville is one of the first to use New Media as their primary source of advertising. They launched their social site January 1st, and already have over 5000 MySpace friends that they can communicate with. These friends are tailored to O’Steens target market and demographics. By creating a Social page for O’Steen, they are refreshing their brand image, gaining positive attention, and creating consumer loyalty.
A standard web site is no longer the primary place of destination for a company, their social site is. Once people in your network start communicating with each other, and your page, it has a viral effect and can hit thousands of people, and drive them back to your social site, your web site, and your friends.
Check out the Brand New Social Media and Web Sites for O’Steen Automotive Group:
