Archive for May, 2008

The 4 Step Plan to Harnessing Youtube as a Marketing Channel

Posted on May 30, 2008. Filed under: Conversion, Google, Interchanges.com, Internet Marketing, Search Engine Marketing, Search Engine Optimization, Website Design | Tags: , , , , , |

by: David Bain
The recent purchase of YouTube by Google was big news. Yet, people seem not to be surprised by Google’s move. After all, YouTube is a very promising video blogging site that is inviting more and more viewers by the minute. In the following years, YouTube definitely promises to attract more and more people [...]

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Live Chat : Your New Online Salesperson

Posted on May 30, 2008. Filed under: Conversion, Interchanges.com, Internet Marketing, Search Engine Marketing, Site Greeter, Website Design | Tags: , , , |

by Paul Sloan, Business 2.0 Magazine
Website operators are tapping the potential of instant messaging
as a new powerful sales tool.
A year or two ago, it looked like instant messaging and other forms of online chat had reached their full potential as a business tool. Millions of people were using IM to interact with corporate colleagues. Live [...]

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How to Bring Brand Recognition by Means of the Curiosity Factor

Posted on May 5, 2008. Filed under: Conversion, Interactive Media, Interchanges.com, Internet Marketing, Online Sales, Search Engine Marketing, Search Engine Optimization, Website Design | Tags: , , , , |

It’s easy to over-think a marketing campaign. A successful campaign does not have to be expensive, nor should it take years to plan.
Find out how thinking out of the box pays off…literally.
Challenge
Deciding on which marketing campaign to execute can be a daunting decision. Emmi felt the same decision weighing about the launch of the [...]

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Measuring Social Media

Posted on May 5, 2008. Filed under: Conversion, Interchanges.com, Internet Marketing, MySpace, Search Engine Marketing, Search Engine Optimization, Social Media, Social Networks, Website Design | Tags: , , , , , |

by: Nelson Bruton, Research Analyst, Interchanges.com
You can measure a social media campaign only after you determine the objective for the social media campaign. Influence and interaction and results are the ways in which a social media campaign can be measured. Each has quantitative and qualitative elements. Below are my initial thoughts on this subject. Please [...]

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Our Community is Growing

Posted on May 5, 2008. Filed under: Interchanges.com, MySpace, Social Media, Social Networks | Tags: , , , , , |

As social media continues to rise as a marketing channel for both the B2B and B2C environments, Interchanges is continuing to explore new strategies and new technologies.
We would like to invite you all to join insocialmeda.com to learn more about the topic and have conversations wtih others in the industry.
This is one of the exciting [...]

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