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	<title>Interchanges.com News Weblog</title>
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	<link>http://interchangesnews.wordpress.com</link>
	<description>Specializing in Social Media, Internet Marketing and Mobile Media</description>
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		<title>Interchanges.com News Weblog</title>
		<link>http://interchangesnews.wordpress.com</link>
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		<title>The Benefits of Social Profile Optimization</title>
		<link>http://interchangesnews.wordpress.com/2008/06/16/the-benefits-of-social-profile-optimization/</link>
		<comments>http://interchangesnews.wordpress.com/2008/06/16/the-benefits-of-social-profile-optimization/#comments</comments>
		<pubDate>Mon, 16 Jun 2008 19:17:03 +0000</pubDate>
		<dc:creator>kleav64</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Interchanges.com]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[MySpace Media]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Coca Cola's]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Interchanges]]></category>
		<category><![CDATA[MySpace Page]]></category>

		<guid isPermaLink="false">http://interchangesnews.wordpress.com/?p=45</guid>
		<description><![CDATA[It is estimated that advertisers will spend $1.4 billion on advertising within social networks this year (eMarketer, 2008). As marketers begin to realize the benefits of social media, an increasing number of companies have experimented with developing profiles in Myspace, Facebook, and other social media sites. As a marketing vehicle, social profiles have played an [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=interchangesnews.wordpress.com&blog=3271717&post=45&subd=interchangesnews&ref=&feed=1" />]]></description>
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		<title>The 4 Step Plan to Harnessing Youtube as a Marketing Channel</title>
		<link>http://interchangesnews.wordpress.com/2008/05/30/the-4-step-plan-to-harnessing-youtube-as-a-marketing-channel/</link>
		<comments>http://interchangesnews.wordpress.com/2008/05/30/the-4-step-plan-to-harnessing-youtube-as-a-marketing-channel/#comments</comments>
		<pubDate>Fri, 30 May 2008 20:48:31 +0000</pubDate>
		<dc:creator>kleav64</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Interchanges.com]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Newsletters]]></category>
		<category><![CDATA[online blogs]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Youtube]]></category>

		<guid isPermaLink="false">http://interchangesnews.wordpress.com/?p=44</guid>
		<description><![CDATA[by: David Bain
The recent purchase of YouTube by Google was big news. Yet, people seem not to be surprised by Google&#8217;s move. After all, YouTube is a very promising video blogging site that is inviting more and more viewers by the minute. In the following years, YouTube definitely promises to attract more and more people [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=interchangesnews.wordpress.com&blog=3271717&post=44&subd=interchangesnews&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Live Chat : Your New Online Salesperson</title>
		<link>http://interchangesnews.wordpress.com/2008/05/30/live-chat-your-new-online-salesperson/</link>
		<comments>http://interchangesnews.wordpress.com/2008/05/30/live-chat-your-new-online-salesperson/#comments</comments>
		<pubDate>Fri, 30 May 2008 20:46:16 +0000</pubDate>
		<dc:creator>kleav64</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Interchanges.com]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Site Greeter]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[live chat]]></category>
		<category><![CDATA[online salesperson]]></category>
		<category><![CDATA[sitegreeter]]></category>

		<guid isPermaLink="false">http://interchangesnews.wordpress.com/?p=43</guid>
		<description><![CDATA[by Paul Sloan, Business 2.0 Magazine
Website operators are tapping the potential of instant messaging
as a new powerful sales tool.
A year or two ago, it looked like instant messaging and other forms of online chat had reached their full potential as a business tool. Millions of people were using IM to interact with corporate colleagues. Live [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=interchangesnews.wordpress.com&blog=3271717&post=43&subd=interchangesnews&ref=&feed=1" />]]></description>
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		<item>
		<title>How to Bring Brand Recognition by Means of the Curiosity Factor</title>
		<link>http://interchangesnews.wordpress.com/2008/05/05/how-to-bring-brand-recognition-by-means-of-the-curiosity-factor/</link>
		<comments>http://interchangesnews.wordpress.com/2008/05/05/how-to-bring-brand-recognition-by-means-of-the-curiosity-factor/#comments</comments>
		<pubDate>Mon, 05 May 2008 18:54:09 +0000</pubDate>
		<dc:creator>kleav64</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Interactive Media]]></category>
		<category><![CDATA[Interchanges.com]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Sales]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Brand Recognition]]></category>
		<category><![CDATA[Caffe Latte]]></category>
		<category><![CDATA[Emmi Caffe Latte]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://interchangesnews.wordpress.com/?p=42</guid>
		<description><![CDATA[It’s easy to over-think a marketing campaign.  A successful campaign does not have to be expensive, nor should it take years to plan.
Find out how thinking out of the box pays off…literally.
Challenge
Deciding on which marketing campaign to execute can be a daunting decision. Emmi felt the same decision weighing about the launch of the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=interchangesnews.wordpress.com&blog=3271717&post=42&subd=interchangesnews&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kleav64</media:title>
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		<item>
		<title>Measuring Social Media</title>
		<link>http://interchangesnews.wordpress.com/2008/05/05/measuring-social-media/</link>
		<comments>http://interchangesnews.wordpress.com/2008/05/05/measuring-social-media/#comments</comments>
		<pubDate>Mon, 05 May 2008 18:47:48 +0000</pubDate>
		<dc:creator>kleav64</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Interchanges.com]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Generate Leads]]></category>
		<category><![CDATA[Leads]]></category>
		<category><![CDATA[Social Media Campaign]]></category>

		<guid isPermaLink="false">http://interchangesnews.wordpress.com/?p=41</guid>
		<description><![CDATA[by: Nelson Bruton, Research Analyst, Interchanges.com
You can measure a social media campaign only after you determine the objective for the social media campaign. Influence and interaction and results are the ways in which a social media campaign can be measured. Each has quantitative and qualitative elements. Below are my initial thoughts on this subject. Please [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=interchangesnews.wordpress.com&blog=3271717&post=41&subd=interchangesnews&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kleav64</media:title>
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	</item>
		<item>
		<title>Our Community is Growing</title>
		<link>http://interchangesnews.wordpress.com/2008/05/05/our-community-is-growing/</link>
		<comments>http://interchangesnews.wordpress.com/2008/05/05/our-community-is-growing/#comments</comments>
		<pubDate>Mon, 05 May 2008 18:36:57 +0000</pubDate>
		<dc:creator>kleav64</dc:creator>
				<category><![CDATA[Interchanges.com]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Community]]></category>
		<category><![CDATA[In Social Media]]></category>
		<category><![CDATA[InSocialMedai]]></category>

		<guid isPermaLink="false">http://interchangesnews.wordpress.com/?p=40</guid>
		<description><![CDATA[As social media continues to rise as a marketing channel for both the B2B and B2C environments, Interchanges is continuing to explore new strategies and new technologies.
We would like to invite you all to join insocialmeda.com to learn more about the topic and have conversations wtih others in the industry.
This is one of the exciting [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=interchangesnews.wordpress.com&blog=3271717&post=40&subd=interchangesnews&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kleav64</media:title>
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		<item>
		<title>Top 5 Reasons why Pay Per Click Ads are Good for You</title>
		<link>http://interchangesnews.wordpress.com/2008/04/17/top-5-reasons-why-pay-per-click-ads-are-good-for-you-2/</link>
		<comments>http://interchangesnews.wordpress.com/2008/04/17/top-5-reasons-why-pay-per-click-ads-are-good-for-you-2/#comments</comments>
		<pubDate>Thu, 17 Apr 2008 18:23:23 +0000</pubDate>
		<dc:creator>kleav64</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Ad Words]]></category>
		<category><![CDATA[Interchanges.com]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Online Sales]]></category>
		<category><![CDATA[Pay Per Click]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Google Adwords]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[web site]]></category>

		<guid isPermaLink="false">http://interchangesnews.wordpress.com/?p=38</guid>
		<description><![CDATA[For many, Pay Per Click advertisements are nothing more than a short-term   marketing measure to be used just until the effects of search engine   optimization are felt. Internet marketing experts, however, state that the   customized ads in fact, provide more benefits than most people give them credit   [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=interchangesnews.wordpress.com&blog=3271717&post=38&subd=interchangesnews&ref=&feed=1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">kleav64</media:title>
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		<title>Social Networkers reach out more with cellphones</title>
		<link>http://interchangesnews.wordpress.com/2008/04/16/social-networkers-reach-out-more-with-cellphones/</link>
		<comments>http://interchangesnews.wordpress.com/2008/04/16/social-networkers-reach-out-more-with-cellphones/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 18:50:07 +0000</pubDate>
		<dc:creator>kleav64</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Email Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Interactive Media]]></category>
		<category><![CDATA[Interchanges.com]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[MySpace Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Cell Phone]]></category>
		<category><![CDATA[Email]]></category>
		<category><![CDATA[Instant Messages]]></category>
		<category><![CDATA[Jobs]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Text Messages]]></category>
		<category><![CDATA[USA Today]]></category>

		<guid isPermaLink="false">http://interchangesnews.wordpress.com/?p=37</guid>
		<description><![CDATA[By Edward C. Baig, USA Today
Bree Warner frequents MySpace to connect with old   friends, make new ones and drum up jobs. More often than not, the 27-year-old   Los Angeles actress/photographer isn&#8217;t in front of a computer. Instead, she   uploads pictures and taps into the celebrated social network from her [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=interchangesnews.wordpress.com&blog=3271717&post=37&subd=interchangesnews&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kleav64</media:title>
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	</item>
		<item>
		<title>Stop Steampunk SEO, Start Being Friendly to Your Peers</title>
		<link>http://interchangesnews.wordpress.com/2008/04/16/stop-steampunk-seo-start-being-friendly-to-your-peers/</link>
		<comments>http://interchangesnews.wordpress.com/2008/04/16/stop-steampunk-seo-start-being-friendly-to-your-peers/#comments</comments>
		<pubDate>Wed, 16 Apr 2008 18:46:18 +0000</pubDate>
		<dc:creator>kleav64</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Interchanges.com]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[keywords]]></category>
		<category><![CDATA[link exchange]]></category>
		<category><![CDATA[meta tag optimization]]></category>
		<category><![CDATA[page ranking]]></category>

		<guid isPermaLink="false">http://interchangesnews.wordpress.com/?p=36</guid>
		<description><![CDATA[Steampunk laptop by Datamancer.net
Some people are hopelessly late. Are you one of them? Many people still think that

search engine submission
meta tag optimization
keyword stuffing
PageRank
link exchange

and similar SEO anachronisms straight out of the nineteenth century will get  them website traffic and make it an authority. Wake up, you have been asleep  for more than a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=interchangesnews.wordpress.com&blog=3271717&post=36&subd=interchangesnews&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://interchangesnews.wordpress.com/2008/04/16/stop-steampunk-seo-start-being-friendly-to-your-peers/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">kleav64</media:title>
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	</item>
		<item>
		<title>Using Myspace to Market Locally</title>
		<link>http://interchangesnews.wordpress.com/2008/04/11/using-myspace-to-market-locally/</link>
		<comments>http://interchangesnews.wordpress.com/2008/04/11/using-myspace-to-market-locally/#comments</comments>
		<pubDate>Fri, 11 Apr 2008 12:47:31 +0000</pubDate>
		<dc:creator>kleav64</dc:creator>
				<category><![CDATA[Conversion]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Interchanges.com]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Mobile Media]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[MySpace Media]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Networks]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Interchanges]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social network media]]></category>

		<guid isPermaLink="false">http://interchangesnews.wordpress.com/?p=35</guid>
		<description><![CDATA[Source: unknown

The Galveston Daily News (reg required) had an interesting article recently about Island Bicycle Co. was using MySpace to market to its customers locally. Kudos to Kevin   at Buzznetworker for finding this   story.
I often hear people complain that MySpace traffic is bad traffic as it   doesn’t convert, and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=interchangesnews.wordpress.com&blog=3271717&post=35&subd=interchangesnews&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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