Launching a Brand from Social Networks

Posted on April 2, 2008. Filed under: Facebook, Google, Interchanges.com, Internet Marketing, Mobile Media, MySpace, MySpace Media, Search Engine Marketing, Search Engine Optimization, Social Media, Social Networks, Website Design | Tags: Caitlin Brunell, Caitlin's Closet, Charity, Interchanges, Interchanges.com, Internet Marketing, Mark Brunell, Marketers, Marketing, New Orleans Saints, NFL, Optimization |

Caitlin Brunell, daughter of football legend Mark Brunell, is the reigning Miss America’s Outstanding Teen, who just happens to have a pretty outstanding goal for herself. Caitlin started a charity called Caitlins Closet, an organization that supplies prom and pageant gowns to young ladies who may not have been able to attend formal events otherwise. “As my charity was born, so was a lifelong plan and commitment. I would strive to make sure that every girl in high school, regardless of social or economic status, would have the opportunity to attend her Prom, Homecoming or any other special event.”

When Interchanges.com signed on to create a Social Marketing campaign for Caitlin and her charity, they created a website and a Myspace page. The goal was to increase knowledge and donations of dresses on both sites. By requesting friends on the Myspace page, Caitlin could send out blogs, bulletins and information about her cause. Only 2 months later, her Myspace has almost 3,000 friends, whom comment and email her asking to help and to donate on a daily basis. We use her page to write blogs about Caitlin’s’ everyday life and the events revolving around her charity and the Miss America‘s Outstanding Teen program. Her fans and “friends” feel as if they are connected to her through this process, and her popularity is growing rapidly.

Recently, Caitlin has caught the attention of makeup and clothing line designers, and will soon launch her own line of jeans, dresses and makeup products. Her growing social network will help increase knowledge and demand for these, as well as offer discounts for dress donations to her charity. Her Myspace page has also generated buzz surrounding her good deeds, and a book deal is in the works for this year!

Through strategic social marketing plan the future of Miss Brunell is looking very bright, and she will continue to ensure other young women have the opportunity to live out a “bright” night, with a dress from Caitlins Closet.

Check out Caitlins myspace: www.myspace.com/caitlinscloset

Check out Caitlins website: www.caitlinscloset.org

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